What is Gamification?

Besides being a new term that not many individuals are aware of. Gamifications is:

“the process of using game mechanics and game thinking in non-gaming contexts to engage users and to solve problems. Gamification leverages game design, loyalty program design and behavioral economics to create the optimal context for behavior change and successful outcomes.”

Gamification was first “coined” in 2008. It has been widely used in businesses around the world today. It increases the ability of users to solve problems and obtain the most out of their employees by using a  rewards system-such as point- of some kind.  If designed correctly, gamification has proven to be a successful tool used to increase motivation, develop skills, teach, and much more.  It is a technique that makes an unappealing chore seem fun.

Do you have a Winn-Dixie Card? If so, you are a participant of gamification.



Chapter four of Lev Manovich’s The language of New Media is devoted to Illusions. He discusses the innovations of Illusions and how they have dramatically changed since the fifth century B.C.

Zeuxis, who was a famous Greek painter in the fifth century B.C. created a painting of grapes.  His creation was so skilled and detailed that the birds could not tell they were not real. They would fly down to eat from the painted portrait only to find that it was not edible. This was the beginning of illusionism art (177).

From this moment, the art of painting and creating such still images has dwindled. The twentieth century A.D. has since optimized to create “real-time, interactive, photorealistc 3-D graphics,” using high- performance graphics computers. Manovich uses RealityEngine as an example. RealityEngine is a “high performance graphics computer that was manufactured by Silicon Graphic Inc.” during the twentieth Century. Since this innovation, the replacement new media industries continue to expand (177). The industries have become obsessed with illusionism and continue to be fixated with having the finest program on the market.

Manovich notes, “the visual culture of  of a computer age is cinematographic in its appearance, digital on the level of its material, and computational (i.e.,software driven )in its logic (180).”

With this being said, it is obvious that new media has shaped our illusions and communication within our culture.  The theories and histories of illusion in the media such as the, Art of Illusion, The Myth of Total Cinema and The True Vine only deal with visual dimensions. However, Manovich believes that these theories have three arguments dealing with three different relationships in common.  Each argument concerns,” image and physical reality, image and natural perception, present and past images.

  1. Illusionistic images share some feature with the represented physical reality (for instance, the number of an object’s angles.

  2. Illusionistic images share some feature with human vision (for instance, Linear perspective).

  3. Each period offers some new “features” that are perceived by audiences as an “improvement” over the previous period (for instance, the evolution of cinema from silent to sound to color).

New media has changed and will continue to change the way we view images of all kinds. It is no longer a subject that one simply gazes at. It is considered to be an interactive image that functions with as an “interface” between a user and a computer or device (183).

Two of the latest examples of new media mention in chapter four are that of Jurassic park and Terminator 2. Manovich explains how Jurassic Park was anticipated to create, “systematically degrading” images to represent the dinosaurs from the past. They show grain images of blur, and low resolution unlike Terminator 2.  Terminator 2 represents futuristic images of ultra sharp reflections with no blur and techniques to achieve photo-realism(204).


My Jacksonville

Jacksonville is home of Jacksonville Jaguars.  It has beautiful scenic sandy beaches and rivers followed by historic San Marco and modern Nocatee.  The area within Jacksonville in which I am from is called Mandarin. It is often misunderstood and called boring, but as a native I find it a place with endless amounts of opportunities and potential. I started my construction business here in Jacksonville, the schools are great for kids, there are endless amounts of recreational activities for children of all ages and the river allows family’s to have fun on their boats while enjoying some fantastic restaurants on the river.