Review ‘Chapter 3’ The Language of new media- Operations


This week we will be discussing teleaction.  Teleaction is one of three forms of operations discussed in chapter 3 of Lev Manovich’s The Language of New Media. 

Manovich says that teleaction is a, “qualitatively different” form of operation that was developed in the 1890’s.  He states that “it is not employed to create new media, only to access it (161).” It is considered to be an “action enabling technology” that is accessed from one remote server to another and is transmitted in real-time(165). The example used in this chapter is a Hyperlink. Hyperlinks are used to teleport and prevent users from leaving the site.

Manovich classifies teleaction to be form of telepresence and telecommunications. The word tele- represents a real-time form of communication in technology. Examples that Manovich use are “telegraph, telephone, telex, television and telepresence (162).

Telepresence refers to the ability to view images over a distance while having the capabilities to act upon them.  It acts remotely to manipulate though its image creating a body where it can act on the subjects behalf.  Telecommunications is when viewers receive transmissions in real time.  was used for distribution such as broadcasting(162).  Teleaction gives both of these actions in one allowing an individual to see and act in real time at a distance.

While reading chapter 3 I found a  great excerpt Manovich  includes on distance ans aura.

“For Benjamin and Virilio, distance guaranteed by vision preserves the aura of an object, its position in the world, while the desire “to brings things ‘closer'” destroys objects’ relations to each other, ultimately obliterating the material order altogether and rendering the notions of distance and space meaningless.”

Manovich, notes that telebotic systems not only represent reality but allow us to act upon it. Virtual reality is only one trend towards this deception that is dated back to the 18th century.



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